Is Baby Phat still being made?
Yes. Baby Phat is in production. Kimora Lee Simmons reacquired the brand in March 2019 and relaunched it that year, first through a Forever 21 collaboration in summer 2019 and then independently on 6 December 2019. Retail partnerships have since included Macy's and Puma, both in 2022.
Last verified 1 September 2026. Brand history is sourced to Wikipedia as cited below; market figures are computed from 453 priced Baby Phat listings from US advertisers pulled from the CJ product feed on the same date.
Is Baby Phat still being made?
| Year | What happened |
|---|---|
| 1999 | Baby Phat founded by Russell Simmons as a womenswear offshoot of Phat Farm |
| 2000 | Kimora Lee Simmons becomes president and creative director |
| 2002 | Reported annual revenue of $265 million |
| 2004 | Kellwood acquires Baby Phat and parent Phat Fashions for $140 million |
| 2010 | Simmons' contract with Kellwood ends; Kellwood sells Phat Fashions to Sun Capital Partners |
| March 2019 | Simmons announces she has reacquired the brand, on International Women's Day |
| Summer 2019 | Forever 21 collaboration relaunches the label; the collection sells out in 24 hours |
| 6 December 2019 | Independent relaunch with a spring/summer 2020 campaign |
| 2022 | Macy's capsule collection in 50 locations; Puma athletic footwear partnership |
What the resale market looks like today
Here is the citable number, and the method behind it: across 453 priced Baby Phat listings from US advertisers on 1 September 2026, the median ask is $36.00, with a range of $5.00 to $375.00.
| Segment | Listings priced | Cheapest | Median ask | Dearest |
|---|---|---|---|---|
| All Baby Phat | 453 | $5.00 | $36.00 | $375.00 |
| Titles containing 'vintage' | 48 | $16.00 | $55.00 | $350.00 |
| Jackets and outerwear | 226 | $6.00 | $50.00 | $375.00 |
The word "vintage" carries a 53% premium at the median — $55.00 against $36.00. Given that the brand ran continuously from 1999 to 2010 and again from 2019, and that no listing in this pull photographs a legible interior label, that premium is being paid for a word rather than for a verified date.
The script logo and the cat mark are the brand's two constants across both production eras, which is exactly why neither of them dates a garment on its own.
How to tell an older Baby Phat piece from a current one
- The Kimora Lee Simmons attribution. Packaging and labelling reading "Baby Phat by Kimora Lee Simmons" ties a piece to her tenure as creative director, which began in 2000 and ended with her Kellwood contract in 2010, and resumed after the 2019 reacquisition.
- Construction, not graphics. The croc-embossed, fur-trimmed and leather outerwear that defines the archive is expensive to make and is the category that survives; jackets are 226 of 453 priced listings here and hold the top of the market at $375.00.
- Retail partner labelling. A garment made for the 2022 Macy's capsule or the Puma footwear partnership is documented as such and is not archive stock.
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Frequently asked
Is Baby Phat still in business?
Yes. Kimora Lee Simmons reacquired the brand in March 2019 and relaunched it that year, through a Forever 21 collaboration in summer 2019 and independently on 6 December 2019.
Who owns Baby Phat?
Kimora Lee Simmons. The brand was founded by Russell Simmons in 1999, sold with Phat Fashions to Kellwood for $140 million in 2004, passed to Sun Capital Partners in 2010, and was reacquired by Simmons in March 2019.
Where is Baby Phat sold now?
Named retail partners since the relaunch include Forever 21 in 2019, Macy's with a 2022 capsule collection in 50 locations, and Puma through a 2022 athletic footwear partnership.
How much is vintage Baby Phat worth?
$55.00 at the median across 48 listings whose titles say "vintage", against $36.00 for all 453 priced Baby Phat listings on 1 September 2026. Outerwear asks $50.00.
Sources
- Wikipedia, Baby Phat — the 1999 founding by Russell Simmons, Kimora Lee Simmons as president and creative director from 2000, the $265 million 2002 revenue, the $140 million Kellwood acquisition in 2004, the 2010 end of Simmons' contract and sale to Sun Capital Partners, the March 2019 reacquisition announced on International Women's Day, the summer 2019 Forever 21 collaboration that sold out in 24 hours, the 6 December 2019 independent relaunch, and the 2022 Macy's and Puma partnerships.
- CJ Affiliate product feeds, US advertisers, queried 1 September 2026 — all price figures.