Privacy Policy
Who we are. LinkToLooks (linktolooks.com) is the linking desk for creators and influencers. We publish guides on how product links, disclosure and payouts work on each platform, and we are building AI that finds the products in a creator’s own photos. For anything on this page, email privacy@linktolooks.com.
The short version
- There is no LinkToLooks account, login or password. No Instagram account is connected to LinkToLooks, so no account sends us anything through a connection: a read-only Instagram connection is planned, and it is not live.
- No creator storefront or creator dashboard is published on linktolooks.com.
- We hold what people send us (a storefront request made through our form, and email), a list of public creator profiles we may ask, and material copied from some creators’ public posts before 29 September 2026. Each is described below.
- Cloudflare hosts the site and measures page loads with Cloudflare Web Analytics, which sets no cookie. Our pages set no cookies. Until 11 October 2026 our public pages also ran Google Analytics; they no longer do.
- We do not sell personal data. Ask us to delete yours and it is done within 7 days of your request.
What we hold, and why
If you send the storefront request form
The form on our creators page stores:
- the handle or profile link you type (the only required field);
- the platform you pick, if you pick one;
- your email address, if you choose to give it;
- your note, if you write one;
- the date and time you sent it; and
- the page on our site you came to the form from, when your browser
passes it on: its path only (such as
/guides/), never a query string or another site’s address.
The form itself stores no IP address and nothing about your browser or device, and it sets no cookie. We use what you sent to look at the public profile you named and to contact you about the storefront you asked for; the page field tells us which of our pages lead people to ask. Entries are stored with Cloudflare, and may be copied into our internal notes while we deal with them.
If you ask us to build a storefront
No storefront is being built today. When we build one, we look only at the public posts on the profile you named; we have no access to your account. To identify the products in your photos and Reels we send images from those posts to Anthropic’s Claude API. To find retailers selling them we search by text through the Brave Search API, which receives a short written description of each product (such as its brand, type and colour), never your images. We keep the images we worked from, the crops, the products identified and the retailer links we propose, so that we can build the storefront and send you a private link to review it. You decide every item, and nothing is published until you approve it in writing.
If you email us
We receive your email address, your message and anything you attach, and use them to answer you and to act on what you ask. Mail to privacy@linktolooks.com is forwarded by Cloudflare Email Routing to the mailbox we read it in.
If you are a creator we may ask
We may message creators on Instagram to ask whether they would like a storefront. Every such message is sent by hand; none is sent by automation. To do this we keep a list of public creator profiles: the handle and profile link, what is public about the account (such as its follower count and what it posts about), and our notes on whether its posts suit a storefront. Anyone on the list can ask to be taken off it.
Material from before 29 September 2026
Before 29 September 2026 we copied public posts from some creator accounts, without being asked, to build storefront previews and demonstrations. We stopped doing that on that date, and no storefront built that way is published on linktolooks.com. To build them, images were sent to Anthropic’s Claude API and product crops to SerpApi and Bright Data, which ran image searches on Google Lens; some crops were also sent to Google Cloud Vision in a trial. We still hold those copies and what we derived from them: the products identified and the retailer links proposed. If you think this includes your posts, email privacy@linktolooks.com and it is deleted within 7 days of your request.
If you visited before 11 October 2026: Google Analytics
Until 11 October 2026 our public pages loaded Google Analytics (GA4). We removed it that day, and no page of this site loads it now. While it ran, Google collected the pages viewed, the page or site that sent the visitor, device type, browser, screen size and language, and an approximate location that Google derives from the IP address. Its enhanced measurement was on, so it also recorded scrolling, clicks on links that leave our site, site searches, video engagement, file downloads and form interactions (that a form was started or sent, not what was typed into it).
It set the cookies _ga and _ga_M4EFC79RXF, which
hold a random identifier and last up to two years unless you clear them, so
a browser that visited before 11 October may still hold them; clearing
them in your browser removes them. We never sent Google Analytics a name or
email address, and what you type into our form was never sent to it.
Google provides Google Analytics and processes the data it collected under its own terms: see how Google uses information from sites that use its services and Google’s Privacy Policy. You can stop it with Google’s opt-out browser add-on if you want to block it on other sites too.
If you click a product link
Some product links on our pages pass through a short redirect on our own domain (linktolooks.com/go/…) on the way to the retailer. For each click we record which link it was, the date and time, whether the visit came from Instagram, a search engine, directly or from elsewhere, and a flag if the browser describes itself as a bot. We record no IP address, set no cookie and store no browser details, and these records are deleted automatically after 180 days. LinkToLooks holds no affiliate approvals, so no link on this site pays us, and we add nothing about you to the link. Once you reach the retailer, its own privacy policy applies.
On every visit: hosting and fonts
Cloudflare hosts this site. Like any web host, it processes your IP address and the details of each request to deliver pages and protect the site from abuse, under Cloudflare’s privacy policy. Our pages also load typefaces from Google Fonts, so your browser requests them from Google’s servers, which receive your IP address as part of that request (see Google Fonts’ privacy notes). Some guides show product photos that load straight from the retailer’s own image servers, so that retailer (or its image host) also receives your IP address when the photo loads; we send it nothing else about you. The form entries and click records we store contain no IP address.
Cloudflare also counts page loads for us with Cloudflare Web Analytics. A
small script from static.cloudflareinsights.com reports the page
you loaded, the page that linked you to it, your browser type and how long
the page took to load. It sets no cookie and stores nothing on your device
(see Cloudflare
Web Analytics). We see only totals, never a record about one visitor.
Who else handles data for us
- Cloudflare — hosts the site, counts page loads (Cloudflare Web Analytics), stores form entries and click records, and forwards email sent to our address.
- Google — Google Fonts on our pages (and Google Analytics until 11 October 2026). Before 29 September 2026, Google Cloud Vision was tried on product crops, and Google Lens ran the image searches made through SerpApi and Bright Data; we use neither now.
- Anthropic — makes Claude, the AI we work with. Claude identifies products in images from public posts when we build a storefront, reads storefront requests so that we can answer them, and may read email you send us when helping us reply. Our pages are drafted with AI (Claude).
- Brave — the Brave Search API runs the text searches that find retailers for each product when we build a storefront. It receives the words of each search, never images.
- Bright Data — ran Google Lens image searches with product crops for the storefronts built before 29 September 2026.
- SerpApi — ran Google Lens image searches with product crops for the storefronts built before 29 September 2026.
Cloudflare, Google, Anthropic, Brave and SerpApi are based in the United States and Bright Data in Israel; each may process data in those and other countries.
What we do not do
- We do not sell personal data, and we do not share it with advertisers.
- We never post, comment or message from a creator’s account.
How long we keep it
- Storefront requests and email: until you ask us to delete them. Nothing expires them automatically today.
- Material from your posts, if you asked for a storefront, and material from before 29 September 2026: until the creator it came from asks us to delete it.
- The list of creators we may ask: until the creator asks to be taken off it.
- Click records: deleted automatically after 180 days.
- Google Analytics data collected before 11 October 2026: our Analytics settings keep event data for 2 months and user data for 14 months, after which Google deletes it; aggregated reports built from it are not covered by those settings. Google signals and user-provided data collection are off in that account. Its cookies last up to two years in your browser unless you clear them.
- Cloudflare and Google Fonts request data: under those companies’ own policies.
Your rights, and deletion
You can ask us what we hold about you, for a copy of it, to correct it, to delete it, or to stop using it. Email privacy@linktolooks.com from any address and say what you want; one line is enough, and there is no account to log in to. Deletion is completed within 7 days of your request — see data deletion for what it covers. If you think we have handled your data wrongly, you can also complain to the data-protection authority where you live.
If a page names you or uses your work
If a page on this site names you or uses your work and you want it corrected or removed, email privacy@linktolooks.com with the page address. Removal requests are acted on within 7 days.
Children
This site is for creators and influencers and is not aimed at children. If you believe a child has sent us their details, email us and they are deleted within 7 days of your request.
Changes
When this policy changes we update this page and the date at the top.
Contact
privacy@linktolooks.com — one inbox for privacy questions, deletion and removal requests.