Which retailers actually hold the vintage resale inventory?
Disclosure before the numbers: LinkToLooks has earned $0 in affiliate commission to date and no network has approved us. Nothing below comes from a payout report, because there is not one. It is all measured from public advertiser feeds.
Across 4,371 live US affiliate listings in nostalgia, stationery and holiday categories, pulled 31 August 2026, Poshmark alone held 59% of all inventory and 76% of everything described as vintage, antique or retro.
That is the whole answer to which affiliate program a vintage or stationery creator should chase first. 38% of listings across all 71 advertisers were used stock, and the used stock is concentrated in one place.
The ten biggest holders of this inventory
| Retailer | Listings | Share | Median ask | Used |
|---|---|---|---|---|
| Poshmark | 2610 | 59% | $25 | 63% |
| Wayfair North America | 664 | 15% | $46.99 | 0% |
| Temu | 219 | 5% | $12.93 | 0% |
| UnbeatableSale.com | 188 | 4% | $24.41 | 0% |
| Woot! | 75 | 1% | $10.99 | 0% |
| DiscountMags.com | 54 | 1% | $3.99 | 0% |
| 39dollarglasses.com | 49 | 1% | $55 | 0% |
| Spoonflower | 47 | 1% | $16 | 0% |
| Knetbooks.com | 43 | 0% | $15.90 | 0% |
| Hobby Lobby | 38 | 0% | $7.24 | 0% |
Last verified 31 August 2026, against 4371 listings across 71 advertisers in the CJ product feed. Prices move; read them as the market on that date, not a promise. Marketplace asks of $500 or more are excluded as seller placeholders; retailer prices are used as published.
Now filter to vintage only
Of the 712 listings whose own titles said vintage, antique, retro, 80s or 90s, the concentration gets more extreme, not less:
| Retailer | Vintage-described listings | Share of vintage |
|---|---|---|
| Poshmark | 542 | 76% |
| Temu | 47 | 6% |
| Spoonflower | 47 | 6% |
| Wayfair North America | 34 | 4% |
| UnbeatableSale.com | 8 | 1% |
| TikTok Shop US - Marketplaces | 8 | 1% |
What a creator should take from this
Every “best affiliate programs for X creators” article gives you a list of programs sorted by commission rate. That is the wrong sort order. What decides your income is how much of what you actually want to link to is coverable at all, and in these categories that question has a lopsided answer.
- Coverage beats rate. A high rate at a retailer holding 1% of the inventory loses to a modest rate at one holding 59%. This is arithmetic, not strategy.
- Vintage lives where individuals sell. Discontinued product is not restocked by brands, so the inventory collects on peer-to-peer marketplaces. Any content plan built on brand programs will keep running out of things to link.
- Single-listing links rot. A one-of-one vintage listing is one sale away from a dead link. Prefer search, shop or category URLs for anything meant to outlive the week.
- Condition language is your filter. 38% used across the whole pull means your audience is buying second-hand whether or not your post says so. Write for that.
The honest limits of this measurement
Questions
Which affiliate program is best for a vintage or nostalgia creator?
Whichever one holds the inventory you link to. In this pull of 4,371 listings, one marketplace held 59% of everything and 76% of the vintage-described stock — so for these categories the first application is not a close call.
Do brand affiliate programs work for vintage content?
Poorly, on their own. Brands do not restock discontinued product, so the inventory accumulates with individual sellers instead.
How much has LinkToLooks earned from affiliate links?
$0. No network has approved us, so no link on this site has ever paid a commission. When that changes we will publish the number.
Sources
- CJ Affiliate product feeds, US advertisers, queried 31 August 2026 across 23 nostalgia, stationery and holiday keyword sets — every count on this page is a deduplicated row count from that pull
- Marketplace asks of $500 or more excluded as seller placeholders, per our standing price methodology
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