Is the price in a US affiliate feed actually in dollars?

Part of: For creators

Not always. We queried the affiliate network with the country filter set to the United States and still got back 320 rows priced in eleven currencies other than dollars — 4.0% of 8,087 rows.

Eight advertisers returned more than one currency inside that same US-filtered result. One returned six.

Last verified 1 September 2026 across 8,087 product rows returned by a query filtered to US advertisers.

This is a small number with a large consequence. A creator who reads the amount and skips the currency code publishes a price that is wrong by whatever the exchange rate happens to be, on a page that looks entirely authoritative.

What came back

Currency	Rows
USD	7,767
CAD	196
AUD	72
GBP	16
NZD	13
KRW	8
EUR	8
CNY	3
COP	2
ZAR	1
PEN	1

The advertisers that mix currencies in one feed

Advertiser	Currencies returned in a US-filtered query
Temu	AUD, CAD, COP, NZD, PEN, USD
VitalSource	AUD, CAD, EUR, GBP, USD, ZAR
REVOLVE	CNY, EUR, KRW, USD
HalloweenCostumes.com	AUD, CAD, USD
Poshmark	CAD, USD
Rough Trade	GBP, USD
Fun.com	AUD, USD
Desigual	CAD, USD

The Rough Trade case is the clearest illustration and the one that nearly caught us. The same product — a record listed at 27.99 — appears twice, once in dollars and once in pounds, with the same title, the same image and the same URL. Nothing but the three-letter code distinguishes them, and at current rates the pound row is roughly a third dearer.

We Are Rewind portable cassette player in pink, listed by a record shop advertiser — A $129.99 cassette player from an advertiser whose feed also carries GBP rows. Same shop, same query, two currencies.

This brand's US and Australian storefronts both answer a US-filtered query. The AUD rows median 861 days old, which compounds the problem.

How to not get caught

Read the currency field, every time. The feed returns price as an amount plus a currency. If your tooling drops the second half, your tooling is broken.
Watch for country-suffixed advertiser names. "Madewell Australia" and "Macy’s AU | APAC" are honest about it in the name. Temu and REVOLVE are not.
Be suspicious of duplicate rows. If two rows share a title, an image and a URL but differ in price, the difference is probably currency, not a deal.
Do not compute statistics across mixed currencies. A median over a set that silently mixes USD, CAD and GBP is a number with no meaning. We drop every non-USD row before any figure we publish, and say so.

Honest empty: we do not convert. Every price on this site is quoted in the currency the feed supplied, and non-dollar rows are excluded from our statistics rather than converted at a rate that would be stale by the time you read it.

Frequently asked

Are all prices in a US affiliate feed in dollars?

No. A query filtered to US advertisers on 1 September 2026 returned 320 rows priced in eleven non-dollar currencies out of 8,087 rows, which is 4.0%. CAD accounted for 196 of them.

Which affiliate advertisers mix currencies?

In our pull, eight returned more than one currency inside a single US-filtered query: Temu and VitalSource in six currencies each, REVOLVE in four, HalloweenCostumes.com in three, and Poshmark, Rough Trade, Fun.com and Desigual in two.

How do I avoid publishing a wrong price from a product feed?

Read the currency code alongside the amount, treat duplicate rows that differ only in price as a currency artefact rather than a deal, and exclude non-dollar rows before computing any statistic.

Does the network convert prices for you?

Not in the product feed. The amount arrives with a currency code attached and it is the publisher's job to read both. We exclude non-dollar rows rather than converting them, because a conversion rate published today is stale tomorrow.

Disclosure, in full: LinkToLooks has earned $0 in affiliate commission to date. No network has approved us. Everything below is measured from public product-feed data, not from our own payouts, and we will say so on every page that touches money until that changes.