How many affiliate product listings are actually in stock?
One in five. Of 10,748 deduplicated live product-feed rows pulled from US affiliate advertisers on 31 August 2026, 2,134 — 19.9% — were flagged out of stock by the advertiser's own feed at the moment we read it.
That figure is not spread evenly and the average is useless. Two advertisers in this pull are above 65%% out of stock and eight are at zero. Which advertisers a creator links to matters more than how many links they place.
Out-of-stock rate by advertiser
| Advertiser | Rows in the pull | Out of stock | Out-of-stock rate |
|---|---|---|---|
| Poshmark | 4044 | 0 | 0% |
| Replacements Ltd. | 1794 | 1235 | 69% |
| Wayfair North America | 1160 | 51 | 4% |
| Woot! | 826 | 635 | 77% |
| UnbeatableSale.com | 609 | 0 | 0% |
| Macy's | 295 | 6 | 2% |
| Zoro | 189 | 0 | 0% |
| Blick Art Materials | 176 | 2 | 1% |
| Office Depot and OfficeMax | 160 | 0 | 0% |
| Boscov's Department Stores | 137 | 0 | 0% |
| Perigold | 133 | 36 | 27% |
| Hobby Lobby | 107 | 11 | 10% |
| Birch Lane | 103 | 33 | 32% |
| Blain Farm & Fleet | 72 | 10 | 14% |
| Belk | 69 | 0 | 0% |
| Temu | 68 | 0 | 0% |
| REVOLVE | 64 | 0 | 0% |
| Utrecht Art Supplies | 62 | 0 | 0% |
| Michaels Stores | 52 | 9 | 17% |
| Toynk | 49 | 11 | 22% |
| Global Equipment Company | 47 | 0 | 0% |
| Hot Topic | 44 | 0 | 0% |
| TikTok Shop US - Marketplaces | 43 | 3 | 7% |
Three business models are visible in that table and nothing else is. Marketplaces delist a sold item rather than mark it, so they report 0%% and tell you nothing. Flash-sale and replacement advertisers carry one-of-one or time-limited stock, so their true rate is high and honestly reported. Conventional retailers with warehouses sit in the low single digits. A 0%% rate is not a better feed than a 68%% rate; it is a differently shaped one.
New stock versus used stock
| Condition | Rows | Out of stock | Rate |
|---|---|---|---|
| New | 6502 | 1022 | 16% |
| Used | 4229 | 1112 | 26% |
| Everything | 10748 | 2134 | 19.9% |
Used stock goes out of stock at almost twice the rate of new stock, which is exactly what you would expect from one-of-one inventory and is worth planning around rather than complaining about. A vintage or resale link is a wasting asset from the day it is published.
What this means if you are placing links
- Read the availability field before you publish, not after. It is in the feed; 10729 of the 10,748 rows here carry one.
- Budget for re-checks by advertiser, not by page. A page of conventional-retailer links will still be good in a month; a page of replacement-market links will be a third dead.
- Prefer the advertiser that reports honestly. A marketplace that reports 0%% out of stock is not keeping your links alive — it is deleting the page your link points at, which is worse.
- Never publish a price without publishing its date. A fifth of these rows cannot be bought at all today, and the ones that can will not be at this price next quarter.
Last verified 31 August 2026. Every figure is computed from 10,748 deduplicated rows in a single CJ product-feed pull made during this run. Availability is the advertiser's own field, not our inference. Peer-to-peer marketplace asks of $500 or more are excluded as seller placeholders, as are repdigit asks such as $999 and $9,999 wherever they appear; retailer prices are used as published.
LinkToLooks has earned $0 in affiliate commission to date. No network has approved us for a programme, so we cannot read any programme's commission terms and this page does not publish a rate we have not seen. Everything below is measured from the product feed itself.
Frequently asked
What percentage of affiliate product links are out of stock?
19.9% of 10,748 live US product-feed rows on 31 August 2026, though the rate ranges from 0% to nearly 77% depending on the advertiser.
Why do some advertisers report zero out of stock?
Because they delist rather than flag. Peer-to-peer marketplaces remove a sold listing, so the row leaves the feed instead of being marked unavailable — and your link 404s.
Do used listings go out of stock faster?
Yes, at roughly twice the rate of new stock: 26% against 16% in this pull.
Sources
- CJ Affiliate product feeds, US advertisers, queried 31 August 2026 — every count and price on this page is computed from that pull
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