How we work

The guides on this site explain how links, disclosure and payouts work on each platform, and many quote prices, count listings and link to retailers. This page explains who drafts them and how they are checked, where the numbers come from, who pays us, and what to do when we get something wrong.

Who writes this

LinkToLooks is the linking desk for creators and influencers. Guides carry one of two bylines: the LinkToLooks Creator Desk (links, disclosure and payouts on each platform — see the guides for creators) and the LinkToLooks Reference Desk (nostalgia, collector and reference pages — see the Reference Desk listing). The desks are how the work is organised, not people. Every page on this site is drafted with AI (Claude). A guide re-checked by a separate automated pass says so, with the date; a guide that has not been re-checked says that too. No page claims a person checked it.

We do not claim to be stylists, collectors or reviewers. We have not worn, tested, or handled the products we write about. What we have is the data: we query retailer catalogues, and we can tell you what was listed, at what price, by how many sellers, on a stated date. Where a guide states an opinion, it is an opinion drawn from those numbers and nothing else.

Where the numbers come from

Prices and counts are computed from live retailer product feeds at the moment of the pull, and every figure carries the date it was checked. When a page says "the median was $28.99 across 199 listings on 31 August 2026", those are real listings counted that day, not an estimate and not a figure carried over from an earlier article.

Three things we do to keep that honest:

• Every priced page is dated. If a figure cannot be re-verified, it is worded as "as of" that date rather than presented as current.
• Counts are floors, not censuses. Marketplace listings duplicate heavily, and our own deduplication removes rows that are genuinely distinct. When we say a number of listings, the true number is at least that.
• We publish what we could not verify. When no listing survives checking, the page says so instead of guessing.

How affiliate links work here

An affiliate link pays a commission when you buy through it, at no extra cost to you.

The honest state of that, today: LinkToLooks holds no affiliate approvals, so no link on this site pays us. That means nothing on this site has been chosen to hit a payout, because there is no payout to hit. When that changes, this page changes with it, and so does the line at the foot of every page.

What commission does not buy: placement, a better verdict, or a recommendation. If the cheapest listing is at a retailer that pays us nothing, the cheapest listing is still the one we name.

When we get it wrong

We will get things wrong. Prices move, listings are delisted, and an identification can be mistaken. If you find an error — a wrong price, a dead link, a product identified incorrectly — tell us and we will fix or remove it.

Write to privacy@linktolooks.com with the page address and what is wrong. Corrections to a live page are made within 7 days of our confirming them.

If a page names you or uses your work, such as your photo, your post or your words, and you want it taken down, write to the same address, privacy@linktolooks.com, with the page address. We act on removal requests within 7 days of receiving them.

What we do not do

• We do not publish earnings projections, for creators or for anyone.
• We do not invent creators, testimonials, quotes, follower counts or case studies. If you never see one on this site, that is why.
• We do not claim a person checked a page: no person does. Checking is done by a separate automated pass, and each guide says whether it has had one.
• We do not build anything from a creator's posts for public view without that creator's written OK.
• We do not buy, sell or exchange links.
• We do not write reviews of products we have not handled, and we do not imply that we have.