Business desk
The business of being a creator
The parts nobody teaches: what to charge, what a brand deal should say, which numbers matter in a media kit, and how to read your own analytics without fooling yourself.
5 guides · All guides
TikTok Shop Commission Rates, by Category
Sellers set the rate, not TikTok. The reported ranges by category, why the headline percentage is the wrong thing to optimise, and what we could not verify.
7 min read · Read the guide →Creator businessHow to Make a Creator Media Kit
A media kit is a sales document with ninety seconds to work. What brands read first, the sections that waste a page, and a 12-point checklist before sending.
9 min read · Read the guide →Creator businessEngagement Rate Calculator for Creators
Work out your engagement rate the way a brand will, using all four formulas in common use, and see which one a media kit should lead with and why.
10 min read · Read the guide →Creator businessCreator Rate Card: What to Charge
No honest benchmark rate exists, so build the number instead: production, distribution, usage rights and exclusivity priced apart, plus the affiliate floor.
10 min read · Read the guide →Creator businessBrand Outreach That Gets Answered
A pitch under 200 words with one specific reason you are writing to that brand and one yes-or-no question. What gets read, what gets deleted, no invented stats.
9 min read · Read the guide →