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Creator Desk
The business of being a creator
The parts nobody teaches: what to charge, what a brand deal should say, which numbers matter in a media kit, and how to read your own analytics without fooling yourself.
6 guides, newest first
Can anyone actually tell you affiliate commission rates by category?
We tried four public routes to a category commission rate on 2 September 2026 and none published one. What the API exposes, and what can be measured.
10 min read · Read the guide →What should a creator contract actually say?
The clauses that cost creators money when they go missing: usage rights, exclusivity, payment terms, kill fees and approvals, explained plainly.
10 min read · Read the guide →TikTok Shop commission rates, by category
Sellers set the rate, not TikTok. The reported ranges by category, why the headline percentage is the wrong thing to optimise, and what we could not verify.
7 min read · Read the guide →How do you make a media kit that a brand actually reads?
A media kit is a sales document with ninety seconds to work. What brands read first, the sections that waste a page, and a 12-point checklist before sending.
9 min read · Read the guide →Engagement Rate Calculator
Work out your engagement rate the way a brand will, using all four formulas in common use, and see which one a media kit should lead with and why.
10 min read · Read the guide →What should you charge, and how do you defend the number?
No honest benchmark rate exists, so build the number instead: production, distribution, usage rights and exclusivity priced apart, plus the affiliate floor.
9 min read · Read the guide →