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Creator Desk
TikTok for creators
Short-form video sells differently to a feed post. These guides cover what TikTok pays for, what it does not, and how creators route a viewer to a product without killing the video.
6 guides, newest first
What changed in TikTok’s Branded Content Policy on 31 August 2026?
We diffed TikTok's April and 31 August 2026 Branded Content Policies: the affiliate-link clause is identical; 50 restricted-category markets opened.
11 min read · Read the guide →TikTok or Instagram for product discovery?
The honest answer is that it depends on how deep the linkable catalogue in your category is. Catalogue depth across twelve categories, and a decision test.
8 min read · Read the guide →TikTok Shop commission rates, by category
Sellers set the rate, not TikTok. The reported ranges by category, why the headline percentage is the wrong thing to optimise, and what we could not verify.
7 min read · Read the guide →How to make money on TikTok: rewards pool or commerce?
Two separate systems with separate gates: the Creator Rewards thresholds in full, TikTok Shop's own creator gates and commission rules, and which pays more.
10 min read · Read the guide →How to become a TikTok affiliate: the gates, in order
Five gates in the order they apply, what to do about each rejection, and why the 10,000-follower number everyone quotes is from a different programme.
7 min read · Read the guide →Do links in a TikTok bio actually work?
A clickable website field exists on TikTok profiles but not on every account. What we could verify, what we could not, and a 60-second test on your own account.
9 min read · Read the guide →