Platform desk
TikTok for creators
Short-form video sells differently to a feed post. These guides cover what TikTok pays for, what it does not, and how creators route a viewer to a product without killing the video.
3 guides · All guides
TikTok guide
TikTok Shop Commission Rates, by Category
Sellers set the rate, not TikTok. The reported ranges by category, why the headline percentage is the wrong thing to optimise, and what we could not verify.
7 min read · Read the guide →TikTok guideTikTok Money: Rewards Pool vs Commerce
Two separate systems with separate gates. The Creator Rewards thresholds in full, reported Shop commission ranges, and why two sales beat 10,000 views.
7 min read · Read the guide →TikTok guideHow to Become a TikTok Affiliate: the Gates
Five gates in the order they apply, what to do about each rejection, and why the 10,000-follower number everyone quotes is from a different programme.
7 min read · Read the guide →