Platform desk
Instagram for creators
Instagram changes what creators are allowed to do roughly every season. These guides say what works now, and carry the date they were last checked so you can tell when they went stale.
8 guides · All guides
Product Tagging or Affiliate Links: Who Pays?
A tag is a platform permission; a link is a retailer relationship. Who each is open to, who sets the rate, and what happens when the product sells out.
7 min read · Read the guide →Instagram guideMaking Money on Instagram Under 10k Followers
The 10,000-follower link gate is gone. What actually works below it, why retailer approval matters more than growth, and five things to do this week.
6 min read · Read the guide →Instagram guideLink-in-Bio Tools Compared, Including None
Six objective criteria for judging a link-in-bio tool, and the honest case for skipping one entirely and using Instagram's five native bio links instead.
7 min read · Read the guide →Instagram guideInstagram Storefront vs Link in Bio
A link-in-bio page, a creator storefront and Instagram Shopping are three different tools. What each is for, which you need, and the cost nobody mentions.
6 min read · Read the guide →Instagram guideHow to Monetize Old Instagram Posts
A back catalogue can be linked because commission resolves at the destination. The four failure points, and the categories with no live retail behind them.
7 min read · Read the guide →Instagram guideHow to Monetize Instagram: Routes by Payout
Four routes ranked by what actually reaches you, the follower gates that no longer exist, and the arithmetic showing category beats audience size.
8 min read · Read the guide →Instagram guideHow to Add Affiliate Links to Instagram
Instagram makes links clickable in only a few places, and captions are not one. The placements that work, a structure that survives, and four costly mistakes.
7 min read · Read the guide →Instagram guideDo Affiliate Links Hurt Instagram Reach?
No published policy, no platform data, and creator experiments too confounded to settle it. What is actually known, and how to test it on your own account.
7 min read · Read the guide →