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Creator Desk · Reference Desk
Black Friday and Cyber Monday
Deal season rewards people who know last year's prices. These guides date every figure they quote and say plainly when a “sale” is only a sale against a list price nobody paid.
16 guides, newest first
The Black Friday link check: what to click, and what to take down, before 27 November
Before Black Friday, 27 Nov 2026, click each link as a follower would: right item, in stock, price still true, your own link, disclosure beside it.
8 min read · Read the guide →The Q4 link calendar: Black Friday, Cyber Monday and the last days to ship
Black Friday is 27 Nov 2026, Cyber Monday 30 Nov. Last days to ship for Christmas: USPS 17-19 Dec, FedEx 15-24 Dec; UPS not in any report we found (7 Oct 2026).
8 min read · Read the guide →How much jewellery is already discounted before Black Friday?
942 of 1,976 live jewellery and watch listings carried a markdown on 3 September 2026, 82 days early. Category by category, and why the cuts mislead.
7 min read · Read the guide →Should you wait for Black Friday to buy Disney gifts?
82% of Haunted Mansion listings were already discounted on 2 September. What that does to the case for waiting, measured rather than assumed.
7 min read · Read the guide →Should you wait for Black Friday to buy cookware?
23 of 165 US cookware listings were already discounted on 2 September 2026, median cut 27.6%. What today costs, and the forecast we will not make.
7 min read · Read the guide →Is it too early to build your Q4 gift guide?
Christmas stock was live at 12 US retailers and advent calendars at 36 on 2 September. But one popular seed term collapses to a single retailer.
7 min read · Read the guide →Do sneaker prices drop for Black Friday?
Twelve weeks out, 32% of Air Jordan 1 listings and 57% of Nike Dunk listings already carried a sale price. What that says about waiting, and what it cannot say.
7 min read · Read the guide →When should a creator start posting Black Friday deals?
Half the discountable US listings we can see were already marked down on 1 September, 87 days early. What that means for when you publish, and what to publish.
6 min read · Read the guide →When do Black Friday toy deals start?
In 2025 they started 52 days early, on 7 October. Black Friday 2026 is 27 November - and 790 US toy listings sit at a $23.63 median today. Priced 1 Sept 2026.
6 min read · Read the guide →What is Record Store Day Black Friday?
The November half of Record Store Day, launched in 2010 and held every Black Friday. What it is, when it falls in 2026, and what leftover pressings cost.
6 min read · Read the guide →Should you wait for Black Friday to buy headphones?
53.1% of US retail headphone listings were discounted on 14 September at a median 45% off, against 21.9% and 28% a fortnight earlier. A rule by budget.
7 min read · Read the guide →How do you build a holiday gift guide as a creator?
Group picks by recipient or budget, give each a reason and, except on Amazon, a dated price; disclose by the links; re-check before Black Friday, 27 Nov 2026.
10 min read · Read the guide →What will Black Friday do to Y2K fashion prices?
Most Y2K clothing sells on marketplaces that do not run Black Friday. Here are six categories priced on 1 September, so November has something to beat.
7 min read · Read the guide →When should creators publish Black Friday content in 2026?
Black Friday 2026 is 27 November. Working backwards from the documented 2025 retailer timing, here is when creator content actually has to be live.
6 min read · Read the guide →Are record players cheaper on Cyber Monday?
13 of the 42 turntable listings with a checkable list price are already marked down on 6 Sept 2026 - and the channel gap beats any seasonal cut.
6 min read · Read the guide →Which holiday retailers can a gift-guide creator actually earn on?
Which retailers a holiday gift guide can actually earn on: where Q4 inventory sits, and what Wayfair, Poshmark and Woot publish about their programmes.
7 min read · Read the guide →