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Reference Desk
Is Furby still made in 2026?
Yes. Hasbro has made Furby continuously since June 2023, when it launched the fifth generation. 115 new Furby toys were listed by US retailers on 8 September 2026, with no settled median to quote.
What is not made is the 1998 original. That line ran 1998-2002 and only exists secondhand.
Is Furby still made in 2026?
Furby is in production and has been since June 2023 under Hasbro, the company that absorbed Tiger Electronics, the original maker. The current generation abandons the LCD-screen eyes of the 2012 and 2016 versions and returns to drawn eyes, adding glowing ears, five voice-activated modes and over 600 responses.
The line has never run without interruption. Furby has had five separate production runs with gaps between every one of them — 1998-2002, 2005-2007, 2012-2015, 2016-2017 and 2023 to now. "Discontinued" has been true of Furby four times and is not true today.
What a new Furby costs today
| Furby line on sale now | Listings priced | Cheapest | Median | Dearest |
|---|---|---|---|---|
| All new Furby toys at US retailers | 115 | — | — | — |
| Furblets, the current mini line | 13 | — | — | — |
| Furby Minis and World's Smallest Furby | 12 | — | — | — |
| Resale of older Furbies, peer-to-peer | 23 | — | — | — |
Read that table carefully before assuming the current line is the cheap option. New Furby product spans a very wide range because "Furby" now covers two different things: a full interactive Furby, and the Furblets and Minis that are pocket-money toys carrying the name. We counted 13 of them but could not quote a settled median for the line. That is the number driving the low end, not a discount on the real thing.
Which Furby is being made right now
- The fifth-generation Furby, launched June 2023 — the full-size interactive one, in several colourways.
- Furblets — small non-walking Furby friends with fixed sound sets. 13 were listed in this pull; too few, and too unsettled, to quote a median.
- Furby Minis and World's Smallest Furby — collectible miniatures, 8 listings here at a $13.49 median.
Our honest read
If what you want is the object you remember, buying new will disappoint you. The 2023 Furby is a good toy and it is not a 1998 Furby: the mechanical eyelids, the infrared chatter between units and the slightly unnerving motor noise are all gone, and they were most of the appeal. Buy new for a child. Buy secondhand, at the $75.00 median peer-to-peer sellers are asking, for the memory.
Last verified 8 September 2026 against 62 Furby-branded toy listings from US advertisers in the CJ product feed, 61 of them carrying a usable price; 50 are new stock at conventional retailers. Furby-branded apparel and accessories are excluded. Production dates are from published reference material, not from the feed.
Frequently asked
Is Furby still being made in 2026?
Yes. Hasbro launched the fifth-generation Furby in June 2023 and it remains in production. 115 new Furby toys were listed by US retailers on 8 September 2026. We do not quote a median: it had not stopped moving as we read deeper, so any figure would describe our query rather than the market.
Who makes Furby now?
Hasbro. The 1998 original was made by Tiger Electronics, which Hasbro acquired; every generation since has been Hasbro's.
How much does a new Furby cost?
We counted 115 new Furby listings at US retailers on 8 September 2026 but cannot quote a median: it was still moving with read depth. The low end of the range is Furblets and Minis rather than a full interactive Furby, which is exactly why a single Furby price is misleading.
Is the new Furby the same as the 1998 one?
No. The 2023 Furby has flat drawn eyes, glowing ears and voice modes. The 1998 original had motor-driven mechanical eyelids and an infrared port for talking to other Furbies. Neither feature survives.
Sources
- Wikipedia, Furby — the five production runs and their dates, the June 2023 fifth-generation launch, the voice modes and response count, and the Tiger Electronics origin.
- CJ Affiliate product feeds, US advertisers, queried 1 September 2026 — every price and count on this page.
Read next
Which Furby generation is this? · Which Tamagotchi model is this? · What is a Beanie Baby worth?
How this page was made. Drafted with AI (Claude); not yet independently re-checked. How we work