What is the velour tracksuit with the crown crest?

Q: When did the Juicy velour tracksuit come out?

In 2001. The first was custom-made for Madonna.

Black Juicy Couture velour tracksuit jacket showing the crowned crest embroidered across the back — The crest is the identification: two Scottish terriers holding a shield of three hearts, a crown above, a Juicy Couture banner below. This set asks $120 second-hand.

It is a Juicy Couture velour tracksuit. The brand was founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, and the tracksuit arrived in 2001 as a piece custom-made for Madonna. Every Juicy garment carries the same crest: two Scottish terriers holding a shield with three hearts and the words Love P&G, a crown above it and a Juicy Couture banner beneath.

The four places the brand identifies itself

The crest, embroidered or printed large across the back of the jacket or small on the chest. P and G are Pamela and Gela.
The wordmark down one leg or across the seat, usually in a blackletter or script face, often in crystals.
The zip pull, frequently a heart or a crown charm rather than a plain tab.
The interior tag, colour-coded by garment category. This is the one you cannot check from a listing photograph.

Wordmark version, in crystals. The most reproduced element of the brand and the weakest identification on its own.

Orange Juicy Couture velour tracksuit with a full colour crowned crest embroidered on the jacket — Full crest in colour on an orange suit asking $299 - the top end of what this family of listings asks.

Juicy velour against everything else called a velour tracksuit

The word tracksuit does a lot of work in resale listings, so it is worth separating the label from the fabric. Both figures below are asks from the same feed pull on the same day.

Group	Listings	Median ask	What is in it
Named Juicy Couture	224	$75	Juicy velour jackets, pants and full sets
Velour tracksuits, no Juicy in the title	182	$34	Skims, Bebe, Nike, Puma and unbranded velour

The label carries a premium of roughly two to one over the same fabric without it. That is the honest reason to learn the crest: it is the difference between a $34 object and a $75 one, and it is the part of the garment a listing photograph can actually show you.

Where the brand has been since 2003

Year	What changed
1997	Founded by Pamela Skaist-Levy and Gela Nash-Taylor
2001	The velour tracksuit is introduced, custom-made for Madonna
2003	Liz Claiborne acquires the company
2013	Sold to Authentic Brands Group for $195 million
2014-2015	US stores close; the label moves into Kohl's
2021	JCPenney begins selling Juicy by Juicy Couture
2025	Angel Reese named global ambassador; the Angel Couture collection launches

Honest empty: no listing in this pull photographs an interior brand tag, a care label or a zip pull close enough to read, so nothing here authenticates an individual garment. The crest and wordmark tests identify the design, not the manufacturer.

Last verified 1 September 2026. Brand history from the source below; listing figures computed from 224 Juicy tracksuit listings and 182 other velour tracksuit listings in a US affiliate product feed pulled the same day. Price figures are computed from a CJ Affiliate product-feed pull of US advertisers made on 1 September 2026. Peer-to-peer marketplace asks of $500 or more are excluded as seller placeholders, as are repdigit asks such as $999 and $9,999 wherever they appear; retailer prices are used as published. Counts are deduplicated row counts, never a feed totalCount.

Frequently asked

What is the tracksuit with the crown and two dogs?

A Juicy Couture velour tracksuit. The crest is two Scottish terriers holding a shield of three hearts under a crown, with a Juicy Couture banner below.

What do the letters P and G on a Juicy crest mean?

Pamela and Gela, for founders Pamela Skaist-Levy and Gela Nash-Taylor. The crest reads Love P&G.

When did the Juicy velour tracksuit come out?

In 2001. The first was custom-made for Madonna, and the style spread through celebrity wear over the following three years.

Is Juicy Couture still in business?

Yes. Authentic Brands Group bought the label in 2013; it is sold in the United States through Kohl's and, as Juicy by Juicy Couture, through JCPenney.

Sources

Wikipedia, Juicy Couture — founding in 1997, the crest description including Love P&G and the crown, the 2001 Madonna tracksuit, the 2003 Liz Claiborne acquisition, the 2013 sale to Authentic Brands Group for $195 million, the US store closures, Kohl's and JCPenney distribution, and the 2025 Angel Reese collaboration
CJ Affiliate product feeds, US advertisers, queried 1 September 2026 — every count and price figure on this page is a deduplicated row count from that pull