LTK, ShopMy or Mavely: what each one actually publishes

The most useful thing to say about these three platforms is the thing the comparison posts leave out: none of them publishes its commission rates or payout terms on its public site. Every rate table you have read was assembled from creators' recollections, and rates change.

Nickelodeon Rugrats plush from a US retailer, the kind of product creators link through affiliate platforms — The product is the same whichever platform you route through. What differs is who owns the relationship with the retailer.

Zero-earnings disclosure: LinkToLooks has been approved by no affiliate network and has earned $0 in commission to date. We are not a customer of any platform compared here and we receive nothing from any of them. Everything below is a published fact from a named source, or an explicit statement that a fact is not published.

What each platform actually is

	LTK	ShopMy	Mavely
Owner	LTK (formerly rewardStyle / LIKEtoKNOW.it)	ShopMy, independent	Later, which acquired Mavely in January 2025 for $250 million
Scale, as the company states it	Not published on the public creator page	Over 175,000 creators and commissions from over 50,000 brands	More than 120,000 creators, over $1 billion in gross merchandise value across over 1,400 brands
Funding	Not stated on the creator page	$77.5 million Series B, January 2025, led by Bessemer Venture Partners and Bain Capital Ventures	Acquired, so not applicable
How you join	Application. LTK states it looks for a public social profile, a high number of engaged followers, and content posted regularly - it says its ideal applicant posts daily	Application	Application
Commission rates published publicly?	No	No	No
Payout terms published publicly?	No	No	No

Read the last two rows again. That is not an oversight in our research; it is how the category works. Terms sit behind an application and a login, they vary by creator and by brand, and they are renegotiated. Anyone publishing a definitive rate comparison is publishing a snapshot of somebody else's account.

The structural difference that does matter

These three are not competing on rate. They are competing on who owns the brand relationship, and that shapes everything a creator experiences.

LTK is the oldest and most gated of the three. Its public creator page states the bar plainly: a public profile, a high number of engaged followers, and regular posting, with an ideal applicant who posts daily. That gate is the product — brands pay for a curated pool.
ShopMy has scaled hard and recently: a $77.5 million Series B in January 2025, over 175,000 creators, commissions from over 50,000 brands, and a stated positioning around premium and beauty brands.
Mavely is now part of Later, a social-media management and influencer-marketing company that bought it for $250 million in January 2025. That makes Mavely the one of the three sitting inside a broader marketing stack rather than standing alone.

Second Nickelodeon Rugrats plush from a US retailer with an affiliate feed, priced in September 2026 — A creator's real constraint is which retailers a platform actually carries, not which one advertises the best headline rate.

The questions worth asking instead of "which pays more"

Does it carry the retailers you already talk about? A higher rate on a brand your audience does not buy is worth nothing. This is the single biggest determinant of a creator's earnings and it is almost never in the comparison posts.
What happens to your links if you leave? Links published inside a platform's own domain stop working when the account does. Links pointing at a retailer survive.
How long is the attribution window on the brands you use? This is set by the advertiser, not the platform, and it is the mechanic that decides whether a click you generated actually pays. We wrote a separate page on it.
Is there an exclusivity clause? Some programmes restrict running competing platforms in the same post. Read the agreement you sign rather than a summary of it.

Our honest recommendation

Do not choose on published terms, because there are none. Choose on retailer coverage first, and apply to more than one — there is no structural reason a creator cannot run two, and the answer to "which pays more" is knowable only from your own dashboard against your own audience. Anyone who tells you the answer in the abstract is guessing, including us.

Honest empty: we publish no commission rates, no payout minimums and no payout schedules for LTK, ShopMy or Mavely, because none of the three publishes them on its public site and we will not repeat unverifiable third-party figures. If you need those numbers, they arrive with your acceptance email.

Last verified 1 September 2026 against each company's public materials and named press reporting. LTK's stated creator criteria come from its own public creator page. ShopMy's creator and brand counts and its January 2025 $77.5 million Series B come from its funding announcement. Mavely's creator count, GMV and brand count and Later's $250 million January 2025 acquisition come from the acquisition announcement.

Some links here are affiliate links. LinkToLooks has earned $0 from them to date — no network has approved us yet — so nothing on this page is picked to hit a payout.

Frequently asked

Which pays more, LTK, ShopMy or Mavely?

Nobody outside those companies can answer this reliably, because none of the three publishes commission rates publicly. Rates vary by brand and by creator. Earnings depend far more on whether a platform carries the retailers your audience already buys from.

What does LTK require to join?

LTK's public creator page states it looks for a public social media profile, a high number of engaged followers, and content highlighting brands and products posted regularly, noting that its ideal applicant posts daily.

Who owns Mavely?

Later, a social media management and influencer marketing company, which acquired Mavely in January 2025 for $250 million.

How big is ShopMy?

ShopMy states over 175,000 creators and commissions from over 50,000 brands, and raised a $77.5 million Series B in January 2025 led by Bessemer Venture Partners and Bain Capital Ventures.

Can I use more than one affiliate platform?

Generally yes, though individual programme agreements may restrict running competing links in the same post. Read the agreement you sign rather than a summary of it.

Sources

LTK, creator page — the stated application criteria and the absence of published commission or payout terms.
ShopMy Series B announcement, January 2025 — the $77.5 million round, the lead investors, and the creator and brand counts.
Later acquires Mavely, January 2025 — the $250 million acquisition, the 120,000-creator figure, over $1 billion in gross merchandise value and over 1,400 brands.