Creator Desk

LTK, ShopMy or Mavely: what each one actually publishes

None of the three publishes per-brand commission rates on its public site, and only ShopMy and Mavely publish their payout terms.Illustration: LinkToLooks

Part of: For creators

The most useful thing to say about these three platforms is the thing the comparison posts leave out: none of them publishes per-brand commission rates on its public site, and only ShopMy and Mavely publish their payout terms. Rates are set brand by brand and they change: Later, which owns Mavely, says a brand may update its commission rate without notifying it.

We are not a customer of any platform compared here and we receive nothing from any of them.

What each platform actually is

	LTK	ShopMy	Mavely
Owner	LTK (formerly rewardStyle / LIKEtoKNOW.it)	ShopMy, independent	Later, which acquired Mavely in January 2025 for $250 million; since 1 September 2026 Mavely has operated under the Later name, as Later Creator
Scale, as the company states it	Hundreds of thousands of creators and a network of over 7,000 retailers, per its creator page	More than 100,000 creators driving commissionable revenue and more than 50,000 commissionable brands (January 2025); a network of 185,000+ tastemakers by October 2025	More than 120,000 creators, over $1 billion in gross merchandise value across over 1,400 brands
Funding	Not stated on the creator page	$77.5 million Series B, January 2025, led by Bessemer Venture Partners and Bain Capital Ventures; then $70 million at a $1.5 billion valuation, October 2025, led by Avenir	Acquired, so not applicable
How you join	Application. LTK states it looks for a public social profile, a high number of engaged followers, and content posted regularly - it says its ideal applicant posts daily	Application	Sign-up, then a compliance check of a connected social account; Later says no large following is needed
Commission rates published publicly?	No	Only a typical range, 10% to 30%	No; rates sit on Brand Cards inside the dashboard
Payout terms published publicly?	No; LTK’s creator help centre sits behind a login	Yes: weekly on Fridays, an $11 minimum, commissions typically pending 30 to 120 days	Yes: paid on the 1st and 15th, within 30 days of each half-month cycle closing; a $10 minimum by direct deposit or PayPal, $35 by wire

Read the rates row again. That is not an oversight in our research; it is how the category works. Rates sit behind an application and a login, they vary by creator and by brand, and they are renegotiated. Anyone publishing a definitive rate comparison is publishing a snapshot of somebody else's account.

The structural difference that does matter

These three are not competing on rate. They are competing on who owns the brand relationship, and that shapes everything a creator experiences.

LTK is the oldest and most gated of the three. Its public creator page states the bar plainly: a public profile, a high number of engaged followers, and regular posting, with an ideal applicant who posts daily. That gate is the product — brands pay for a curated pool.
ShopMy has scaled hard and recently: a $77.5 million Series B in January 2025 and $70 million at a $1.5 billion valuation in October 2025, more than 50,000 commissionable brands, 185,000+ tastemakers by its October 2025 count, and a stated positioning around premium brands, fashion and beauty.
Mavely is now part of Later, a social-media management and influencer-marketing company that bought it for $250 million in January 2025, and since 1 September 2026 it has run under the Later name, as Later Creator. That makes Mavely the one of the three sitting inside a broader marketing stack rather than standing alone.

The questions worth asking instead of "which pays more"

Does it carry the retailers you already talk about? A higher rate on a brand your audience does not buy is worth nothing. This is the single biggest determinant of a creator's earnings and it is almost never in the comparison posts.
What happens to your links if you leave? Links on a platform's own short domain depend on that account; read what its terms say happens to them, and to unpaid commission, if you leave.
How long is the attribution window on the brands you use? This is set by the advertiser, not the platform, and it is the mechanic that decides whether a click you generated actually pays. We wrote a separate page on it.
Is there an exclusivity clause? Check whether yours restricts running competing platforms in the same post. Read the agreement you sign rather than a summary of it.

Our honest recommendation

Do not choose on published rates, because there are none. Choose on retailer coverage first, and apply to more than one — there is no structural reason a creator cannot run two, and the answer to "which pays more" is knowable only from your own dashboard against your own audience. Anyone who tells you the answer in the abstract is guessing, including us.

We publish no commission rates for LTK, ShopMy or Mavely, because none of the three publishes per-brand rates on its public site and we will not repeat unverifiable third-party figures. LTK’s payout terms are not public either; ShopMy’s and Mavely’s are in their own help centres, summarised in the table above.

Last verified 10 October 2026 against each company's public materials and named press reporting. LTK's stated creator criteria come from its own public creator page. ShopMy's January 2025 creator and brand counts and $77.5 million Series B come from its funding announcement, and its October 2025 round and tastemaker count from its October 2025 announcement. ShopMy's and Mavely's payout terms come from their public help centres. Mavely's creator count, GMV and brand count and Later's $250 million January 2025 acquisition come from the acquisition announcement.

Frequently asked

Which pays more, LTK, ShopMy or Mavely?

Nobody outside those companies can answer this reliably, because none of the three publishes per-brand commission rates publicly. Rates vary by brand and by creator. Earnings depend far more on whether a platform carries the retailers your audience already buys from.

What does LTK require to join?

LTK's public creator page states it looks for a public social media profile, a high number of engaged followers, and content highlighting brands and products posted regularly, noting that its ideal applicant posts daily.

Who owns Mavely?

Later, a social media management and influencer marketing company, which acquired Mavely in January 2025 for $250 million. Since 1 September 2026 Mavely has operated under the Later name, as Later Creator.

How big is ShopMy?

In January 2025 ShopMy stated more than 100,000 creators driving commissionable revenue and more than 50,000 commissionable brands, when it raised a $77.5 million Series B led by Bessemer Venture Partners and Bain Capital Ventures. In October 2025 it raised $70 million at a $1.5 billion valuation, led by Avenir, and described a network of 185,000+ tastemakers.

Can I use more than one affiliate platform?

Generally yes; check each agreement for any clause on competing links in the same post. Read the agreement you sign rather than a summary of it.

Sources

LTK, creator page — the stated application criteria and the absence of published commission or payout terms.
ShopMy Series B announcement, January 2025 — the $77.5 million round, the lead investors, and the creator and brand counts.
Later acquires Mavely, January 2025 — the $250 million acquisition, the 120,000-creator figure, over $1 billion in gross merchandise value and over 1,400 brands.
ShopMy Creator Guide, How Payment Works — weekly Friday payouts, the $11 minimum, the 30 to 120 day pending period and the 10% to 30% typical range.
Later Creator help, Earning with Later Creator — payments on the 1st and 15th and the minimum thresholds by payment method.
Later, Mavely is now Later, 1 September 2026 — the rebrand.
ShopMy raises $70M, October 2025 — the later round and the 185,000+ tastemaker figure.