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Research desk

Research

Measured findings from the feeds we query every day, with the sample size, the method and the date attached to every figure. Quote any of it — that is what it is for.

7 guides · All guides

Data study

How Stale Is Affiliate Feed Data?

The median affiliate product row is 67 days old and 6.8% are over a year stale, with one advertiser at 1,107 days. Measured across 8,072 rows, 1 September 2026.

6 min read · Read the guide →
Data study

How Many Affiliate Programs Does a Creator Need?

Three programs covered 79% of everything we could link today, and 91 covered the rest. The concentration math, measured across two nostalgia niches.

5 min read · Read the guide →
Data study

One in Five Affiliate Listings Is Out of Stock

19.9% of 10,748 live US product-feed rows were flagged out of stock, and the rate runs from 0% to 77% depending on the advertiser. Measured, not estimated.

5 min read · Read the guide →
Data study

How Many Affiliate Listings Are Really Duplicates?

One pull, three dedupe rules, three different answers. 29.6% were true repeats and a title-and-price dedupe would have deleted 1,569 real products.

6 min read · Read the guide →
Data study

Do Affiliate Feeds Carry VHS and DVD?

DVD yes, VHS no: 1,263 physical-media listings counted, what the retail VHS rows really are, and what that means for monetising a nostalgia channel.

5 min read · Read the guide →
Data study

Is That Feed Price Even in Dollars?

A US-filtered affiliate query returned 320 rows in eleven non-dollar currencies, and eight advertisers mixed currencies in one feed. Measured 1 September 2026.

5 min read · Read the guide →
Data study

Half the Discounts in a Product Feed Are Not Real

5,682 rows carry both prices and 2,931 show a markdown, but placeholder list prices and permanent sales account for half of them. What is left, measured.

6 min read · Read the guide →